Undoubtedly social media has become the main hub where so many of us are spending our time. There are not many people that social media does not reach. Hours are being spent on social media daily. This makes it highly accessible for anyone to leverage the power of these platforms.

Whether you are wanting to start a creative business, share about products you love, and even viewpoints you have, this is all done in the form of building a personal brand.

Branding is an all encompassing experience that someone has when interacting with you online. When done correctly, building a personal brand can be highly profitable. In fact, one might even argue that building a personal brand online is a must for any business these days.

Personal branding is the sum total of what people think, feel and believe about you.

Every brand is represented in unique ways. From the colours, the words and tone in which they share them as well as the relatable story they share. The thing about personal branding is that you are the main character in your brand story. Representing yourself online in an authentic way will draw the right clients and opportunities to you.

Personal branding has a lot of power. You can hold a lot of influence and motivate people. Having this platform is excellent to show off your skills, talents, and viewpoints.

Now that you know what personal branding is and the power that it holds let us get started on creating your own personal brand. The first thing to consider is just to be yourself; you are the only you out there. People will see how much you have to offer if you are genuine.

One of the things that will help you build your brand is to know who you are.

Surprisingly, many of us do not fully know ourselves, so doing some introspection will benefit us when building our personal brand and daily life. If the purpose of developing your personal brand is to improve the traffic to your business, then you need to consider who your customer is. You want to present an image that your customers can relate to while also being yourself. If you show an unrealistic life, then it is likely that potential customers will be turned off. You also must remember to present your brand offline as well as online. Creating a brand on social media is easy because you handpick the content but showcasing your brand in person is a little more difficult because you do not have control of everything. Some helpful tips for incorporating your brand in real life are to carry around your business cards, dress on brand, and make sure your actions match your brand.

Being yourself is one of the most important aspects of personal branding.

When you think about who you are and what you stand for, you want to make sure that is what your brand is about. You want to make sure that your brand showcases your values. This will draw your target audience in, and they will be interested in what you have to say. Once you have an audience attracted to your brand, it is essential to embody this brand in all aspects of your life. This builds trust and credibility with your audience.  For example, if your brand were built around you are being an animal’s rights activist, it might be off-brand for you to visit a zoo because the animals are held captive. It is crucial to have your brand in mind throughout your entire day because you never know when you might run into your audience or a potential business connection. Always following your brand also provides consistency and will lead to great success for your brand.

Sort out what you are passionate about, and let passion lead the way.

Personal branding will help bring you more business, increase your followers, and retain more and more customers. A personal brand should be consistent on social media and in real life; this builds trust and credibility.

Remember always to be your authentic self and stay true to your values. Personal branding is a powerful tool to get people to listen to what you have to say. Focus on telling the story and not selling a product, and people will listen to what you have to say. So, how is your personal brand telling your story?

Have you been craving to know and understand yourself deeper?

If you already have a business idea and are looking for a way to build strong business foundations, explore my self-study business program.