Have you ever heard the saying, “Jack of all trades; master of none”? I have some tough love for you, girl! You don’t want to fall into this trap of trying to do it all. Especially if you’re like me—a recovering perfectionist! Trying to do everything—perfectly—is a one-way ticket to burnout. You need to choose a lane and stick to it.

Why choose a specialty?

Lots of us, especially in the beginning of entrepreneurship, don’t realize the importance of choosing a specialty. Here’s why it’s so important…

  • People will recognize you for your specialty.

Brand association is a thing! It’s also so rewarding when people start to refer to you as the “expert of BLANK.” A total pinch-me moment!

  • People will value you.

Once you’re known as a leader in your area of expertise, people will see the true value in your art. Say goodbye to having to convince potential customers that you are worth the price tag; and hello to rate increases because you’re booked solid.

  • You will experience job satisfaction.

From a financial standpoint, if you feel good about your work and the value you provide, and feel respected by customers and peers, entrepreneurship will be easier. You won’t feel so stressed about doing everything perfectly and you won’t come close to burnout nearly as often. See how this all ties together?

Speaking of your art, if you choose to niche down on what you love photographing the absolute most, pouring all your efforts into perfecting this craft, you will feel rewarded. There is nothing more thrilling than waking up each day to do something you’re excited about.

How do you get started?

Start with the inner work. What truly lights you up about your photography business? What do you love to capture the most? Above all, always lead your life and business with your heart. It will guide you through.
If you’d like any help, please reach out to me! I offer 1:1 mentorship to new photographers who need a little guidance.